Lululemon launches wellness campaign in Shanghai
Activewear brand Lululemon inaugurated its fifth annual wellness campaign, “Stay in the State,” at Shanghai’s Star Museum. This year’s installation, titled “Wellbeing Playground,” was developed with artist Geoff McFetridge and transforms the museum into a temporary playground exploring the connection between physical activity and mental well-being. The activation features five distinct zones for yoga, reflection, movement, and running. Through October 15, Lululemon will host over 60 free fitness classes at the venue. Following Shanghai, the event will tour Shenyang, Shenzhen, Chengdu, Wuhan, and Guangzhou.