Chinese fast-fashion retailer Shein is encountering resistance to its planned physical store expansion in France. The company partnered with Société des Grands Magasins to open locations within BHV Marais and several Galeries Lafayette outlets. However, Galeries Lafayette opposes the partnership, claiming it violates their franchise agreement. Paris Mayor Anne Hidalgo expressed concern about Shein’s first permanent French store. French fashion industry representatives accused Shein of damaging local brands. The controversy sparked discussion on Chinese social media, with users suggesting retaliatory boycotts of Louis Vuitton and Dior, pointing to reports about European luxury brands using sweatshop-like conditions in Italian factories.