Under Armour’s outdoor line, Under Armour Explore, opened its first flagship store in China at Shanghai’s Pacific Xintiandi. The Shanghai location features dedicated areas for camping and leisure, professional outdoor gear, and light outdoor products, with the design centered on a “48-hour light adventure” lifestyle concept. Since launching less than a year ago, Under Armour’s outdoor division has expanded into shopping malls and commercial centers across 22 provinces and municipalities, including Shanghai, Hangzhou, and Shenzhen. The opening reflects the growing demand for outdoor sports in China.