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Under Armour names Nicholas Tse as Outdoor line ambassador

Under Armour Outdoor (Under Armour Explore) announced an upgrade to its outdoor product line and named Hong Kong actor Nicholas Tse as brand ambassador. The company unveiled the “UA Explore” logo, inspired by a traditional compass, emphasizing functionality and outdoor use. Tse, who debuted as a singer in 1996 before shifting to acting, won the Hong Kong Film Award for Best Actor in 2011 for The Stool Pigeon. He previously received Best New Performer and Best Supporting Actor awards, making him the first to win in all three major acting categories. The collaboration reflects Under Armour’s ambition to strengthen its outdoor sportswear position in Greater China.

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