Loewe appointed Hong Kong actress Kara Wai Ying-hung as brand ambassador ahead of its Spring/Summer 2026 womenswear show. The announcement follows the arrival of creative directors Jack McCollough and Lazaro Hernandez, underscoring renewed focus on the Chinese market. At 65, Wai becomes one of few veteran actresses in Greater China with a major luxury ambassadorship. Known for her Shaw Brothers wuxia films and three Hong Kong Film Award wins for Best Actress, she has over 2 million Weibo followers.