Chinese high-end cashmere line Erdos 1980 appointed musical theater actor and singer Ayanga as its new brand ambassador. The collaboration highlights the brand’s focus on machine-washable cashmere, positioning the material as both practical and comfortable for daily wear. In the campaign, Ayanga is seen in everyday settings to emphasize the versatility of the fabric. A native of Ordos in Inner Mongolia, Ayanga has built a strong reputation on stage and screen and has over 7.28 million followers on Weibo.