US activewear and lifestyle brand Vuori announced the opening of its first South Korean store at Starfield Hanam shopping mall near central Seoul. The new location is the brand’s largest in Asia to date, marking significant international expansion. The Seoul opening follows stores in London and Shanghai plus wholesale expansion in Japan and Europe. The company focuses on long-term growth and community building rather than rapid expansion. Vuori expects to surpass 100 global stores by end-2025, with 15 outside the US by 2026.