Italian luxury fashion brand Ermanno Scervino opened a new boutique at China Central Place in Beijing. The store features a semi-circular façade combining glass and steel, with velvet seating in deep purple contrasting minimalist modern design. The boutique debuted the label’s Fall/Winter 2025 collection highlighting tailored silhouettes including broad-shouldered coats, cinched-waist dresses, and oversized outerwear. Founded in Florence in 2000, the label operates 48 stores worldwide across Europe, Asia, and the Middle East, with China identified as a key growth market.