Danish luxury audio brand Bang & Olufsen named Chinese actor Gong Jun as its new global brand ambassador. The announcement accompanied the debut of Beo Grace headphones featured in the campaign film. Founded in 1925 in Struer, Denmark, Bang & Olufsen combines design and craftsmanship with acoustic innovation, marking its 100th anniversary this year. Gong Jun, known for his breakout role in “Word of Honor” with over 25 million Weibo followers, is expected to strengthen the brand’s China presence and broaden global influence.