U.S. sports and outdoor brand Pony announced Chinese actor and singer Ren Jialun as its new brand ambassador on September 21. Ren, one of China’s most visible entertainers, has built a following through television dramas including The Glory of Tang Dynasty, Under the Power, and Love of Nirvana. He has more than 25 million followers on Weibo. The appointment comes as Pony seeks to expand its presence in China’s lifestyle and outdoor apparel market. The collaboration highlights the brand’s fall/winter product launches. Founded in New York in 1972, Pony previously sponsored the Olympics, NBA, FIFA World Cup, and Wimbledon.