Estée Lauder introduced its first Skin Longevity Centers in China, opening at Beijing SKP and Nanjing Deji Plaza. The new retail format is intended to strengthen the company’s premium skincare business in China. The center incorporates AI skin analysis, spa treatments, and personalized skin-age reports, providing one-stop skincare service. Chinese actress Gao Ye attended the opening event. The launch marks the starting point for broader rollout to Beijing, Shanghai, Chengdu, Hangzhou, Shenzhen, Xi’an, and Shenyang.