Miu Miu has named actress Li Gengxi (also known as Teresa Li) as its brand ambassador. She won the Best Actress Golden Rooster Award for her performance in Viva La Vida (2024). Li combines critical acclaim and cultural relevance. Her youthful energy and avant-garde sensibility resonate with Miu Miu’s long-standing ethos of youthfulness and eclecticism. The partnership strengthens the brand’s connection with a new generation of Chinese women, and underscores its focus on youth culture and female empowerment.