Premium fragrance brand To Summer opened its first Hong Kong store on September 7 at 52 Yun Ping Road, Causeway Bay. The 800-sqm shop sits between Hysan Place and Lee Gardens, housed in a 1960s building. Founded in Beijing in 2018, To Summer integrates retail with historical architecture. The store offers perfumes, home fragrances, and body care alongside cultural publications and local artist collaborations. The “Her City Travelogue” program highlights Hong Kong’s cultural history. Previously limited to department stores, this standalone location marks direct market entry with plans for Greater Bay Area and international expansion.