Hermès has opened its first directly operated airport store in mainland China at Shenzhen Bao’an International Airport’s Terminal 3 domestic departures hall. The boutique offers the full range of Hermès products and marks the brand’s debut in a mainland airport setting. The store’s design features indigo ceramic tiles referencing Shenzhen’s coastal setting, integrated with wave-like patterns and Terminal 3’s architectural lines. Located in the terminal’s central commercial zone, the opening reflects Shenzhen Airport’s effort to attract global luxury brands. Hermès joins Louis Vuitton and Dior in recently opening boutiques at Shenzhen Airport.