Xiaohongshu recorded 23.2% YoY growth in summer travel searches, generating 217 million topic views and 151 million posts between July-August. “Cooling trip” searches surged 246% in June, while “cloud-side cooling retreat” content increased 1,900%. Cloud Grassland in Zhejiang transformed from a niche to popular Gen Z destination through the platform. Travel agencies report up to 60% of new customers now come directly from Xiaohongshu (also known as RedNote), achieving lower acquisition costs and higher conversion rates.