Authentic Brands Group announced Forever 21’s China relaunch with its Fall/Winter 2025 collection and revised market strategy. The brand will target consumers aged 18 to 35, with womenswear accounting for 55% of offerings, menswear 30%, and childrenswear the remainder. Product development will center on lifestyle scenarios with diversified styles. Forever 21 will expand beyond traditional e-commerce to strengthen its presence on social platforms including Xiaohongshu (also known as RedNote) and Douyin. The company plans to prioritize offline retail in 2025, combining large-format stores with multi-brand boutiques in Shanghai, Chengdu, and Harbin.