Blackpink’s Rosé, global ambassador and partner of Puma, has launched her first collaboration with the sportswear brand. The collection combines Puma’s athletic heritage with Rosé’s personal aesthetic, featuring loose-fitting essentials, feminine tailoring, and custom details, including pieces stamped with “ROSIE.” Footwear highlights include two reworked versions of the Puma Speedcat: the Speedcat Ballet, with lace-up details inspired by ballet shoes, and the Speedcat OG Premium, updated with wrapped laces. The Puma x Rosé collection was released on August 28, 2025 through Puma’s official channels.