Blackpink’s Rosé, Rihanna, and A$ap Rocky: Puma’s cultural clout
Though falling behind competitors like Adidas, Puma is on track to flourish fronted by pop culture favorites and a top tier China strategy.
Rihanna's Fenty partnership was the height of Millenial Pink back in summer 2018 at Coachella. Image: Puma
Rihanna's Fenty partnership was the height of Millenial Pink back in summer 2018 at Coachella. Image: Puma