Skip to content

Blackpink’s Rosé, Rihanna, and A$ap Rocky: Puma’s cultural clout

Though falling behind competitors like Adidas, Puma is on track to flourish fronted by pop culture favorites and a top tier China strategy.

Blackpink’s Rosé, Rihanna, and A$ap Rocky: Puma’s cultural clout
Rihanna's Fenty partnership was the height of Millenial Pink back in summer 2018 at Coachella. Image: Puma

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login