U.S. golf lifestyle brand Malbon Golf will enter the Chinese market through a strategic joint venture with TKG Lifestyle, establishing China headquarters in Shenzhen this September. Founded in California in 2017 by Stephen and Erica Malbon, the brand blends golf tradition with fashion, music, and art elements. The company plans China-exclusive collections and local collaborations, and a membership program for community events and tournaments. China’s growing young golfer base and rising female players create opportunities for Malbon to reshape golf perceptions, positioning it as a social lifestyle activity rather than elite pursuit.