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Sensitive skin segment drives skincare market growth

China’s functional skincare market reached 48.7 billion RMB ($6.68 billion) in 2024, led by Botanee with an 11.7% share. Sensitive-skin demand is driving growth, with nearly 100 million consumers and a market worth 45 billion RMB ($6.17 billion), growing at 21.7% annually. As consumers seek multi-functional solutions beyond basic soothing, competition is shifting toward scientific innovation. Brands that can deliver effective yet gentle products are expected to lead this trillion-RMB segment.

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