Bobbi Brown has appointed Wen Junhui, better known as Jun from South Korean boy band Seventeen, as its new brand ambassador. A Chinese singer, actor, and dancer managed by Pledis Entertainment, Wen is active in both South Korea and China. The partnership highlights Wen’s rising influence in fashion and beauty, particularly among young consumers. He currently has more than 6.5 million followers on Weibo, underscoring his strong social media presence.