At its 2025 interim results conference, Pop Mart Co-COO Justin Moon announced expansion plans targeting the Middle East, South Asia, Latin America, and Russia. The strategy aims to broaden international growth opportunities beyond current markets. Pop Mart will continue opening flagship and travel retail stores in key global cities including Paris, Sydney, Milan, and New York. A milestone project includes its first Middle Eastern store at Doha Airport in Qatar. Operating 140 overseas stores, Pop Mart expects to exceed 200 locations by end-2025, demonstrating aggressive international expansion despite challenging global retail conditions.