New Balance launched a limited-time pop-up in Shanghai’s Sof Garden with Tmall Super Brand Day, highlighting the 204L sneaker line. The space runs August 18-24 across three floors themed around white, brown, and silver colorways. Prices range from 899-999 RMB ($124-$138). K-pop idol Jang Won-young attended the opening as brand partner, participating in activities and product showcases.