Emporio Armani has named Chinese actress Bai Lu as its ambassador for women’s watches and accessories in Greater China and the Asia-Pacific region. She will front the brand’s Fall/Winter 2025 women’s accessories campaign. Bai, known for roles in Untouchable Lovers, The Legends, Arsenal Military Academy, Love Is Sweet, One and Only, Forever and Ever, and Till the End of the Moon, has 26.78 million followers on Weibo.