Authentic Brands Group (ABG) has denied speculation that it plans to sell Reebok to Chinese sportswear giant Anta. In a memo to brand partners, Steve Robaire, EVP of Reebok and Champion at ABG, called the reports “completely false,” stating, “Authentic has no plans to divest Reebok — now or ever.” ABG acquired Reebok from Adidas in 2021 and has since surpassed its $5 billion sales target for 2023, now aiming for $10 billion annually by 2027. Robaire said that ABG has never sold a brand in its 16-year history.