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Beiersdorf cuts 2025 sales forecast on market slowdown

Beiersdorf has revised its 2025 outlook, now expecting lower organic sales growth of 3-4% in its Consumer Business Segment and around 3% for the Group, citing tougher market conditions. The updated forecast reduces previous growth expectations of 4-6% for both the Consumer segment and the Group, falling below capital market projections. EBIT margin growth for the Consumer segment is now expected to rise 20 basis points versus last year, down from the earlier 50 basis points target. Slower global skincare market growth in Q2 and July drove the adjustment.

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