Italian luxury jewelry brand Pomellato has named Chinese singer and actor Roy Wang (Wang Yuan) as its new global brand ambassador, highlighting shared values in creativity and social responsibility. Known for his role in TFBoys and as a Unicef ambassador since 2018, Wang has delivered speeches at the UN and is currently on his third national concert tour. The announcement is accompanied by a new campaign shot by photographer Chen Man, featuring Wang wearing Pomellato’s Iconica collection. Wang has 85.3 million followers on Weibo.