Gucci unveiled a new campaign film for Qixi Festival starring actors and brand ambassadors Wen Qi and Song Weilong. The short film follows the pair on a road trip, encountering various couples along the way before reuniting under the night sky, where they share a quiet moment of connection beneath the stars. This marks the duo’s second collaboration with the brand, following their appearance in Gucci’s 520 campaign last year. While the previous film depicted youthful exuberance and romantic confession, this year's narrative shifts toward a more reflective portrayal.