Canadian luxury outerwear brand Moose Knuckles reopened its boutique at Beijing SKP on July 14 with a newly upgraded store design. The redesigned space integrates modern aesthetics with classic and natural elements. The front display features a large stone installation, hand-cut and covered in gold leaf, while the flooring and central island incorporate three distinct stone textures paired with handmade carpets. The ceiling is decorated with hand-carved Canadian cedar and a moose totem, symbols of the brand’s Canadian heritage and spirit of exploration. The new store showcases both the brand’s signature outerwear and its evolving approach to craftsmanship and retail design.