Rimowa has announced Chinese actress Zhao Jinmai as its latest brand friend, releasing a new campaign featuring its Essential luggage series. The campaign highlights the lightweight polycarbonate suitcases in a range of colors, with Zhao portraying a summer traveler navigating different models and sizes. Zhao, known for her roles in The Wandering Earth, Reset, and Amidst a Snowstorm of Love, graduated from the Central Academy of Drama in 2024 and has over 11.98 million followers on Weibo.