In Q2 2025, Temu’s global monthly active users (MAU) rose 68% YoY to 416.5 million, with Latin America and Europe driving growth. MAUs in Latin America surged 122%, while the EU grew 74%. In contrast, U.S. MAUs fell 28%, and daily active users dropped 35%, as new tariffs and tax policy changes took effect. Temu's global downloads hit 113 million for the quarter, down 7% YoY, with U.S. downloads plunging 77%. Cumulative downloads reached 1 billion, led by Latin America. Ad spending in the US also shrank sharply.