Adidas Originals released its first pet collection online via its Tmall flagship store on July 5, following a limited debut at its Shanghai Anfu Road store. The collection includes pet T-shirts, collars, carriers, and matching outfits for pets and owners. According to the 2025 China Pet Consumption Trend Report, over 70% of young consumers are willing to buy premium, personalized products for their pets. Analysts highlight the importance of emotional value in this market. By combining limited releases with wider online distribution, Adidas Originals balances exclusivity with broad market reach.