Tuniu reports strong summer travel season demand
Tuniu Travel reports a strong start to the summer travel season, with peak travel beginning June 28 and expected to last through mid-August. Long-distance domestic trips and short-haul international travel account for 45% and 23% of bookings, respectively. Group tours remain the top choice (34%), followed by independent travel (30%) and self-driving trips (28%). Popular domestic destinations include Shanghai, Beijing, and Sanya, while international favorites include Japan, the Maldives, and Southeast Asia. Family travel dominates summer bookings, making up 42%, with high demand for coastal cities and theme parks. Educational tours focused on culture and history are also trending.