British performance running brand Soar has officially launched its Tmall flagship store. The store features the Spring/Summer 2025 collection, covering a range of running scenarios including training, marathons, and trail running. In May, Chinese sports retail operator Topsports announced it had become Soar’s exclusive operating partner in China, taking full responsibility for the brand’s local development. Founded in 2015 by fashion designer and runner Tim Soar, the brand is known for combining functionality, technology, and fashion aesthetics.