Chinese sportswear retailer Topsports has announced it will become the exclusive operator of British running brand Soar in China, overseeing the brand’s market development nationwide. This follows Topsports’ earlier partnership with Canadian running shoe brand Norda, signaling continued expansion in the performance running category. Founded in London in 2015 by designer and runner Tim Soar, the brand blends functionality, technology, and style. Soar also emphasizes fashion-forward design, having debuted its Fall/Winter 2025 collection at Paris Fashion Week. Under Topsports’ management, Soar will launch an official online flagship store and offline activations.