Gucci has announced Lee Know, a member of South Korean boy group Stray Kids, as its newest global brand ambassador. The partnership marks a continued effort by the Italian fashion house to bridge tradition and contemporary culture through its creative collaborations. With this appointment, Lee Know becomes the latest Stray Kids member to secure a partnership with a major luxury label, following Bang Chan (Fendi), Hyunjin (Versace), Felix (Louis Vuitton), and IN (Bottega Veneta and Damiani), and further cementing the group's growing presence in global fashion.