Maison Margiela Fragrances announced Chinese table tennis champion Sun Yingsha as its new brand ambassador on June 27. The partnership coincides with a campaign promoting two signature scents: Lazy Sunday Morning and Sailing Day. Purchases of 100ml bottles will include limited-edition items featuring a photo card, custom label, and fragrance pouch with Sun's image. Sun is an Olympic champion currently holding the No. 1 spot in women’s singles. She won gold in mixed doubles and team events at both Tokyo 2020 and Paris 2024 Olympic Games.