Louis Vuitton has unveiled a new experiential space at HKRI Taikoo Hui on Shanghai’s Nanjing West Road. Shaped like a cruise ship and named “LV the Cruise,” the three-story, 1,600-sqm venue combines retail, dining, and exhibition elements. The exhibition opens to the public on June 28, while the retail area is already in soft launch. This is the brand’s second major location on Nanjing West Road, following the Louis Vuitton Maison at Plaza 66.