618: JD.com breaks records with 2.2B orders
JD.com’s 2025 618 shopping festival set new records with over 2.2 billion orders and more than double the number of purchasing users YoY. The JD app hit its highest daily active user count in history. Core categories like electronics and home appliances led the market, while fashion, beauty, and daily essentials saw the fastest growth. JD’s livestreaming sales rose 285%, and offline orders surged across 1 million-plus stores. JD’s logistics enabled same-day delivery even in remote areas, and its new on-demand platform handled over 25 million daily orders. Globally, JD expanded its reach to 36 countries.