According to data from Sensor Tower, TikTok’s overseas monthly active users exceeded 1 billion for the first time in May 2025, marking over 30% YoY growth — outpacing rivals like Instagram and WhatsApp. This milestone further solidifies TikTok’s dominance in the global short video space. Southeast Asia and Latin America were key growth regions, with Indonesia leading at 126 million users, followed by Brazil and Mexico with 85 million each. In Mexico, TikTok Shop listings surged to 37,000 from February to April, with sales jumping nearly 15-fold. Looking ahead, TikTok is expected to focus on content regulation, monetization, and localized operations to sustain momentum in emerging markets while expanding monetization options in mature ones.