British luxury footwear and accessories brand Jimmy Choo has appointed Chinese actress Bai Lu as its new Asia-Pacific brand ambassador. The announcement comes alongside the release of the brand’s latest summer campaign, in which Bai features wearing several current-season products. Bai is known for her roles in popular Chinese television dramas, including Untouchable Lovers, Love Is Sweet, and Till the End of the Moon. She has 27 million followers on Weibo.