Pop Mart’s toy character Labubu has become the top-searched term on Alibaba’s cross-border platform AliExpress ahead of the overseas 618 shopping event. The surge in demand, particularly from markets such as the U.K., Australia, and Brazil, highlights the growing global interest in Chinese collectible toys. AliExpress has seen a sharp increase in toy-related sales, with Labubu contributing significantly to a reported 300% YoY growth in GMV for its designer toy category in the first half of the year.