Longchamp creates Parisian pop-up in Beijing
From June 6 to 22, Longchamp is holding a pop-up event titled “Inspiration Map” in Beijing’s Sanlitun district. The installation, created in collaboration with illustrator and ceramic artist Constantin Riant, features a stylized recreation of a Parisian street using the artist's signature blue-and-white aesthetic. The space includes elements such as a flower shop, bakery, café, and bookstore arranged to evoke the everyday charm of Paris. Visitors can engage in themed experiences, including flower arranging and sampling bread and coffee, designed to simulate a leisurely French lifestyle. The event also features the Longchamp × Constantin Riant capsule collection, which incorporates French workwear influences.