Luxury luggage brand Rimowa has released the fifth installment of its global campaign “Never Still,” featuring brand ambassadors Rosé, Lewis Hamilton, and Jay Chou. The series explores themes of personal growth, resilience, and travel through high-profile protagonists. Alongside the main film, Rimowa launched two short videos: behind-the-scenes footage with personal reflections and a focus on travel stickers decorating suitcases as markers of journeys and identities. The campaign underscores Rimowa’s emphasis on craftsmanship, individuality, and emotional connections to travel experiences.