Hilton’s Q1 2025 financial results revealed a 2.5% global rise in RevPAR, but a 3.1% decline in China. A key reason lies in Hilton’s changing brand composition in China. In 2023, Hilton opened around 100 new properties there, mostly under midscale brands like Hampton by Hilton (68 new openings), with fewer than 10 properties added under high-end brands. In Q1 2025, RevPAR for the Hilton brand stood at $125.57, while Hampton by Hilton registered only $80.95. As lower-priced hotels enter the “comparable hotel” category, they pull down overall RevPAR figures.