Danish jewelry brand Pandora has appointed Chinese actor and singer Xia Zhiguang as its latest brand ambassador. Known for his roles in idol groups X Nine and R1SE, Xia brings a following of over 12 million on Weibo. The announcement comes alongside a new campaign in which Xia models several of Pandora’s classic pieces, including layered necklaces and the brand's signature snake chain bracelet. Drawing inspiration from themes of "light and love," the campaign highlights items from the Pandora Moments and Timeless collections.