Amorepacific posted robust performance in Q1 2025, with sales rising 17.1% YoY to 1.1 trillion South Korean won ($820 million), and operating profit up 62% to 117.7 billion South Korean won ($88 million). Overseas revenue surged 40.5%, driven by strong growth in the U.S. and EMEA regions. The U.S. became the group’s largest overseas market, with sales up 79% to 157.2 billion KRW ($117 million). In contrast, Greater China declined 10% to 132.8 billion South Korean won ($99 million) due to offline channel restructuring. Core brands like Laneige, Hera, and Sulwhasoo saw gains through new product launches and global marketing campaigns.