Tiffany & Co has launched its “Love for Our Oceans” initiative in mainland China, partnering with the Mangrove Conservation Foundation (MCF). The initiative raises funds by selling Tiffany T Smile bracelets, with proceeds supporting mangrove wetland protection. The bracelets are made from recycled polyester fiber sourced from ocean-bound plastic bottles. Available in 10 styles, they come in 18K yellow or rose gold, with diamond and non-diamond options. Tiffany will donate 1,450 RMB ($200) per diamond bracelet sold and 750 RMB ($103) per non-diamond bracelet to MCF until October 2026.