Chinese sportswear brand Anta has named Lin Xiaojun (born Lim Hyo-jun), a South Korean-born Chinese short track speed skater, as its new brand ambassador. Lin, the 2018 Olympic gold medalist in the men’s 1,500-meter short track event and record holder in the discipline, will represent Anta in upcoming campaigns. As part of the partnership, Lin appears in promotional materials wearing the brand’s newly released athletic pants featuring A-Flex waist technology, designed to enhance mobility and support during physical activity. Lin Xiaojun has 2.41 million followers on Weibo.