Chinese skincare brand Proya announced Jackson Yee as its new global brand ambassador on April 15. The announcement coincides with the launch of the brand’s updated Dual-Antioxidant Serum, which features a reformulated ingredient system targeting skin dullness and fatigue. The new product has debuted on Tmall’s Black Box platform. Proya’s collaboration with Jackson Yee is aimed at strengthening its engagement with younger consumers. Yee, a popular actor and singer, has over 90 million followers on Weibo.